Cracking down on assholes does sound very good. I mean which cashier or store manager doesn't want to ban that old lady giving them a hard time? Let's let management monitor these people on social media and ban all the assholes as they see fit. The rest is supposition, but that is going in circles so no point in addressing them. No one said accept it. Everyone knows the backstage is not all rainbows and unicorns with heavy politics and teenager egos constantly clashing. If they find it toxic or problematic they can leave. Please define what "selective" means, because where is the incentive to change if they know they can just ride it out? Protesting against one game in the portfolio of hundreds of IPs owned is not the same as protesting against the whole group itself. Since AKS is not a publicly traded company they have harder time raising capital or credit in the private market vs a company with billions of cash sitting on the balance sheet that can absorb losses. But since you like to liken it to the GAME industry, take a look at what happened to activision blizzard with their recent layoff because of slow down in business, but then again this can't possibly happen in any other industry?!